Partner revenue comes from the account managers inside your partners, not the logo wall. Mantely provides partner and reseller strategy to B2B software companies, informed by years on the reseller side of the desk.
Book a 30-minute call →Revenue closed by resellers, rising as a share of the total.
Partner-generated pipeline, measured against direct.
Average contract value closed through partners, moving upstream.
Multi-product and premium tiers sold through the channel.
A partner's sellers judge your programme on their terms: margin, deal registration, whether it helps them hit this quarter's number. When it doesn't, partners sign, activity fades, and deals go to competitors who run the channel better. Retention follows the same rule: engaged partners renew, disengaged ones lapse. The technology is rarely the problem. The programme is.
For vendors building their first reseller or partner motion.
A fixed-scope diagnostic of your programme, conducted exactly as a partner experiences it. For the most common situation in the channel: partners signed, little to show since.
For a newly appointed channel or partner lead. You run the relationships; Mantely builds the scaffolding underneath.
Particularly cyber, data and infrastructure vendors, though the situation matters more than the sector.
Mantely's founder has spent his career on the reseller side of the UK technology market, in B2B sales and sales management. He knows what makes a reseller's account manager put one vendor in front of a customer and pass over another, because he has watched that decision made again and again. Mantely puts that view to work for vendors.